Social Marketing to Shift Social Values Toward Enhancing Affection Amongst Us

Overview

What Can Be Done?
How Do We Prevent Crime?

Shift from Seeing Childcare as a Women's Problem to Society's Problem

Childcare as Society's Problem
Who's Care
More Hands and More Voices to the "Parenting Industry"

Shift from Patriarchy to Equality for Women and Children

Cloaking Domination
From Socializing to Helping Mode of Childrearing
Speak to Us of Children
Women and Children as Slaves
Children's Political Rights

Shift from Consumerism to More Family-Friendly Economics

Substituting Conserver Values for Consumer Values
To Have or to Be
What is the Having Mode?
Voluntary Simplicity
Winning Through Cooperation
Wringing Success from Somebody's Failure
Games Where the Winner Doesn't Take All

Shift from Institutional-Centred to Home-Centred Society

The Home in the Community


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