Is
This a Culture We Can Afford to be Complacent About?
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...Finally, we must consider our economy, increasingly gambling
its success or failure on consumption by the instalment plan.
Has anyone since Veblen asked what would happen to such an
economy if the masked neurotic ingredients in human nature were
by sudden magic to be eliminated? What would happen to the
fashion cults, the beauty cults, the food and drink and tobacco
cults with their exploitation of orality, the excretory cult, the
cleanliness cults, the size cults, the height cults, the
strip-tease cults? Consider the exploitation of hypochondriasis
through the drug houses and even our more elite publishing
houses. Take also the endless whetting of consumer craving, the
exploitation of the "gimmes" of childhood by transmuting them
into the "gimmes" of adult life. Consider the ministering to
neurotic needs through size and power: the knight of old
replaced by Casper Milquetoast in General Motors armour, complete
with chromium, unneeded size, unused seating capacity, and a
pointless illegal, and unusable capacity for speed. Or consider
the search for happiness anywhere else than where one is, whether
it is an adolescent with his hot-rod, or the travel industry
selling vacations on the instalment plan. To repeat, what would happen to our economy if we were to get well? And what does the exploitation of neurosis by so many forces in our culture do to the neurotic process itself? Is this a culture that breads health? Is this a culture that we can afford to be complacent about? Or have we allowed the enormous creative potential of private enterprise to be enslaved to neurotic processes in industry, exactly as the creative process in art, literature, music, even science, has become the slave of neurosis? Lest we think that I am singling out our culture, our economy for attack, I repeat that I do not believe that human ingenuity has yet devised any political or economic system that does not exploit, intensify, and reward much that is neurotic (potentially even psychotic) in human nature. If the profit-driven economies exploit subtle manifestations of neurotic self-indulgence and short-term needs, so do totalitarian systems, whether Fascist or Communist, exploit power needs and power fantasies in an even more primitive fashion, rewarding the sadistic lusts and the paranoid components of human nature...
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