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Section 9: Our Culture


Lesson 5: Advertising............ Page 9 of 9

Ministry of propaganda

Ministry of propaganda

Advertising, then, sells more than products. It also promotes the interests and ideology of its corporate sponsors. The dominant message found in all the corporate ads is BUY, BUY, BUY. The collective impact of this message has had its effects over the past fifty years. It has closely linked our most basic needs to consumer items and channelled all our energies into the marketplace. It promotes a way of life. Indeed, it might be considered the Ministry of Propaganda of the consumer culture.

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