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Section 9: Our Culture


Lesson 3: The Power of Large Corporations............ Page 3 of 3

Corporations and the mass media

How corporations have power

In the United States, fewer than 25 corporations own and operate 90 percent of the mass media. They control almost all books, magazines, records, videos, TV and radio stations, newspapers, wire services and photo agencies. Thus there is a very small number of people who have a huge say in what people see, hear, and discuss. These people are so few they could easily fit into one small room. Corporations have the power to make themselves appear to be the "good guys." They make themselves appear like they're looking after us all. Think of Joe Camel.

But they often do not care about a given place or community where they are operating. They may only be there a short time, use up the resource, and then move on. They gain political privileges, often, because of their size and wealth. They gain further control because they own and control much of the mass media.

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